Month: April 2018

WineNews – Verona



Taking stock of the state of the art of the VIVA – Sustainability in Wine Growing in Italy project, once again from VINITALY, is ORNELLA VENICA, who in WineNews focuses attention on a fundamental issue: the perception of the concept of sustainability among consumers, often confused with that of organic.

“….. it is true that VIVA was born as a project to protect and respect the environment, but wine is still an agricultural product, so it is essential that it be sustainable, also to become a tool for promoting our territory. And this,’ says Ornella Venica, ‘is the first objective, which we have achieved. The second is to ensure that young people perceive the concept of environmental sustainability when talking about wine: the consumer is still not able to understand what sustainable wine, or winery, means, mistakenly speaking of organic or biodynamic wine, which is in any case very valid, but in the context of Viva the environment comes first, then we also talk about diversity and the vineyard, and therefore agricultural management, which can also be organic or biodynamic …..’

To read the full article

Sustainable viticulture FVG – Vinitaly, Verona 18 April 2018, conference

On 18 April next, during Vinitaly, a conference entitled ‘Sustainable viticulture Fvg’ will be held at Veronafiere in the Friuli Venezia Giulia Region stand, Hall 6, mezzanine floor, at 2.30 pm.

The aim of the initiative is to provide wine-growing companies with an innovative governance tool based on the Ministry of the Environment’s specification called Viva, the sustainability of wine-growing in Italy, which will provide a clear and measurable image of the companies’ ecological and social footprint in the region.

The project Sustainable Viticulture Fvg, financed within the framework of the Psr 2014-2020, is promoted by the partnership of several subjects of the wine production chain: Russiz Superiore, (Project leader), Venica & Venica, Principi di Porcia e Brugnera, Agrisoluzioni (Confagricoltura Friuli Venezia Giulia), Università Cattolica del Sacro Cuore di Piacenza, Desam engineering and environment, Professione consulenti.

Article from ‘AgroNotizie

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